Convatec
Interactive workflow Continue to sign in

CRM operating guide

How the patient support workflow runs

Use this guide to follow one patient from enrollment and ownership assignment through the five standard calls, clinical handoffs, Day 180 support, and reporting.

Access and ownership

What each role does

Program Administrator

Maintains staff, master directories, lead routing, ownership, care plans, referrals, and program reports. Can view all patient records.

Regional Sales Manager

Works within their assigned region or regions. Reviews patients, assigns Care Counselors and OSRs, reviews automatically created care plans, and monitors reports across those regions.

Care Counselor

Owns assigned leads, completes routine calls, records dispositions and patient status, schedules callbacks, and creates clinical or field handoffs.

Nurse Counselor

Receives assigned clinical reviews, records application or troubleshooting guidance, assesses complications, and closes seven-day clinical follow-ups.

OSR / Field representative

Enrolls patients, receives failed-contact and field-visit handoffs, records pouch application training, and returns patient feedback to the CRM.

Official care pathway

Five standard calls and conditional Day 180 support

Eligible domestic enrollments start the pathway automatically. Introduction is due within 24 hours of enrollment; Day 3 onward is also calculated from enrollment in Asia/Kolkata.

Introduction can be completed immediately. Later milestones open on their scheduled date, and callbacks open at the requested time. Future tasks remain visible for planning but cannot be recorded early. Overdue tasks remain available.

  1. Call 1Within 24 hoursIntroduction · Foundation
  2. Call 2Day 3Awareness · Application support
  3. Call 3Day 30Prevention · Nurse intervention
  4. Call 4Day 60Quality of life
  5. Call 5Day 120Confidence · Satisfaction
  6. Additional callDay 180Created when Day 120 needs support
Day 3 branch

If an OSR is available, schedule the second pouch application visit. If unavailable, hand the application-guidance call to a nurse.

Day 30 branch

The nurse provides prevention, troubleshooting, and warning-sign guidance. Recording the Day 30 clinical assessment schedules a seven-day review.

Final support branch

A satisfied Day 120 patient moves to WhatsApp and community engagement. An unsatisfied patient receives the Day 180 additional support call.

Patient journey

Run the workflow in this order

  1. 01

    Administrator

    Prepare the program directories

    Confirm active hospitals, products, OSRs, and staff. When adding an OSR account in Staff, link an existing field representative or add a new representative and login together. New representatives require a region; employee code is optional. Use Edit in the staff list to update an account, role, or regions. Leave the password blank to keep the current password. Reassign active patients, pending tasks and open referrals before changing a staff role or field representative link.

    In Lead routing, map each Sales Manager to a Care Counselor first, then add OSR and language fallback rules. Sales Manager rules have the highest priority.

  2. 02

    OSR, Care Counselor, Manager, or Administrator

    Enroll the patient

    Open Patients → Enroll patient. Record demographics, domestic or international status, contact preferences, hospital, clinical details, pouch system, product codes, accessories, and consent. The CRM blocks an existing mobile number even when the patient name differs.

    For domestic addresses, select the state first, then a city from its list. State and city selection is sufficient without PIN code friction. International addresses use free-text state/province and city fields.

    Field Representatives (OSRs) and care staff enroll patients directly through the CRM after obtaining verbal or written consent during hospital visits or post-op consultations. The consent record identifies the enrolling staff member. Enrollments use coordinator routing rules and initiate the automatic 5-stage care pathway; leads without a matching rule await allocation in the unassigned list.

    OTP is currently bypassed for development. When OTP is enabled and a delivery provider is configured, verification takes place on the enrollment form before saving.

  3. 03

    System and program management

    Review ownership and the automatic care plan

    The system checks Sales Manager, OSR, and preferred language rules in that order. Leads without a matching rule appear in the unassigned list. A manager can set the Care Counselor and OSR manually from the patient record.

    The CRM automatically creates Call 1 through Call 5 as part of domestic patient enrollment, using enrollment time as the anchor. Open Care pathway to review the schedule. Day 180 is created later only if required. Unassigned patients still receive a plan and await counselor allocation. International patients are excluded from the calling pathway.

  4. 04

    Care Counselor

    Complete the introduction call

    Use the pending task to record the actual start and end times. Select Contacted or Not contacted, then record the disposition, product continuity, replenishment needs, actions, observations, and notes.

    After three unsuccessful introduction attempts, the CRM creates an OSR referral. Use Patient requested callback with a future date and time when the patient asks to be contacted later.

  5. 05

    Care Counselor, OSR, and Nurse Counselor

    Complete Day 3 application support

    Record whether an OSR is available. Availability creates a field visit for second pouch application guidance. The OSR closes it only after confirming training and recording patient feedback. If unavailable, select an active nurse before completing the call; the CRM creates application guidance in that nurse’s queue.

  6. 06

    Nurse Counselor

    Complete Day 30 clinical prevention work

    The coordinator selects a nurse for the Day 30 handoff. The nurse records troubleshooting and warning-sign guidance, leakage or skin findings, and whether doctor consultation is needed. The CRM creates a seven-day clinical review. Keep it pending while unresolved; close it with resolution notes once the issue is resolved.

  7. 07

    Care Counselor

    Continue Days 60 and 120

    Record quality-of-life and confidence outcomes, product continuity, education, and patient feedback. At Day 120, record satisfaction. A positive result creates ongoing engagement; a negative result creates the Day 180 additional support call.

  8. 08

    Assigned Care Counselor

    Handle callbacks and additional support

    Open Callbacks for patient-requested calls and retries. The queue shows contact details, hospital, due time, owner, and notes. Complete the callback by recording a call outcome; rescheduling replaces the pending callback for that calling task. A patient can request a callback without completing the clinical assessment. Reassigning the care work moves linked callbacks to the new owner; cancelling the source task cancels its callbacks.

  9. 09

    All care roles

    Close referrals and lifecycle changes

    Use Nurse referrals, Field visits, or All referrals for handoffs. Complete linked care work and its required outcomes before closing a referral. Referral ownership changes also move linked pending tasks and callbacks. When a patient becomes reversed, deceased, or switched, update the status and required details; pending outreach is cancelled. Reactivating an eligible patient restores only tasks cancelled by inactivation; completed and manually cancelled work stays unchanged.

    Recording consent withdrawal immediately marks the patient inactive, withdraws consent and cancels pending outreach. No separate manager confirmation is required for newly recorded withdrawals. The email alert is sent to the configured operational recipient; notices wait for configuration if no address has been set.

  10. 10

    Administrator and Manager

    Review program outcomes

    Use Enrollment report for region, source, Sales Manager, and Care Counselor volumes. Use Care cohorts for monthly stoma-type and call outcomes. Use Team activity for attempts, contacts, handling time, callbacks, clinical findings, product usage, and call-to-action activity.

Workspace reference

Where to find each type of work

WorkspaceUse it forCompletion rule
Work queueAll pending care tasks visible to your role.Calling tasks close through a recorded call outcome.
CallbacksPatient-requested callbacks, retries, and rescheduled calls.Record the call or schedule a new future callback.
Nurse referralsClinical leakage, skin, appliance, and guidance handoffs.A nurse records the clinical outcome and resolution.
Field visitsOSR pouch application guidance and training.Confirm training and enter patient feedback.
Patient historyEnrollment, ownership, profile, care-plan, and status changes.Read-only audit record.
Consent historyConsent grants, recorded withdrawals, notification delivery, and legacy confirmation events.Recording withdrawal immediately makes the patient inactive and cancels pending outreach.

Important operating rules

Keep these controls in mind